The phrase "beaten track" refers to a well-trodden or familiar path, route or way that has been frequently used and is known by many people. It can also refer to something that is predictable or conventional, as it follows a tried and tested formula. The term comes from the idea of a path through a forest or wilderness area that becomes worn down over time due to frequent use, making it easier for travelers to follow. In essence, "beaten track" means going with what is familiar or traditional rather than taking risks or exploring new and unconventional options.